It’s Time to Create a Marketing Video When…

Hubspot, reports 96 percent of B2B companies use video for marketing. Here are a few reasons why you should consider diving into video marketing:

You Have A Public Relations Disaster

“If there’s a disaster, that’s a sign you need to be doing a video. There’s usually an emotional element involved. The event with United Airlines where a passenger was dragged off a flight last April is a good example.

The video apology later issued from the CEO had all the right elements including a discussion about the changes the company would be making to prevent similar occurrences in the future. Video (versus content/PR releases) supplies the necessary body language and eye contact to make these apologies more authentic.

You’re Responding to a Natural Crisis or Product Recall

Small businesses caught in the middle of natural disasters like hurricanes or even product recalls need to get information out fast to everyone from their supply chains, to clients to IT experts.

Your Customers are Experiencing a Common Product Problem

Video is also a great way to respond quickly to a common product problem experienced by multiple customers.

Small businesses should monitor the comments on their social media channels or websites for these problems and consider creating a video as a way to quickly explain a problem or announce a solution.

You’re Trying to Market an Experience That’s Hard to Put Into Words

Any kind of business experience is best portrayed with movement and video. For example, if your small business is offering a unique sale or discount or promoting a ‘game’ for customers to win something, it’s the best platform to explain to prospects what they are getting by becoming your customer.
If you’re starting a business and are seeking the appropriate coverage for your business, get in touch with your UniAmerica Insurance agent today or give us a call at 1-310-835-3373.


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