Hubspot, reports 96 percent of B2B companies use video for marketing. Here are a few reasons why you should consider diving into video marketing:
You Have A Public Relations Disaster
“If there’s a disaster, that’s a sign you need to be doing a video. There’s usually an emotional element involved. The event with United Airlines where a passenger was dragged off a flight last April is a good example.
You’re Responding to a Natural Crisis or Product Recall
Small businesses caught in the middle of natural disasters like hurricanes or even product recalls need to get information out fast to everyone from their supply chains, to clients to IT experts.
Your Customers are Experiencing a Common Product Problem
Video is also a great way to respond quickly to a common product problem experienced by multiple customers.
You’re Trying to Market an Experience That’s Hard to Put Into Words
Any kind of business experience is best portrayed with movement and video. For example, if your small business is offering a unique sale or discount or promoting a ‘game’ for customers to win something, it’s the best platform to explain to prospects what they are getting by becoming your customer.
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