Thinking About Starting an Online Business? 5 Tips for Online Small Business Owners

With the shelter in place impact on peoples’ personal, social, and professional lives, there is probably no other time than ever for people to be thinking about those projects they’ve had in mind for a while. Whether it’s getting creative or starting an online business. Here are a few tips from several successful online business owners!

1. Learn from your customers

Reviewing and paying attention to your customers feedback whether positive or negative is constructive and can really help your business.

Jason Boyce, the co-founder and CEO of Dazadi (a successful online retailer) has learned the in’s and out’s of building a business from the ground up and has found great success in creating meaningful strategies in the ever-changing world of e-commerce.

His #1 for small business owners is centered around the value in listening and engaging with your customers.

“In this day and age you cannot spend enough time reading your own product reviews and improving your products based on feedback.

If you aren’t iterating with every reorder of your product, you’ll never build a brand online.

The days of spending massive amounts of money for brand awareness to push mediocre products is over.

Listen to the customer and improve your products so that your product ratings and sales improve.

Having great products with great service will build your brand.”

2. Prioritize customer support

Sammy Gibson, Director at Neon Poodle (an online neon signs and lights retailer) knows how important it is to put customers first — especially as a small business.

“Our focus is customer service, and fast email and social media response is critical for building brand trust. We try to keep response time to 24 hours or less for all emails from customers and wholesalers…”

Prioritizing customer support gives you a chance to turn unhappy customers into loyal ones.

3. Stay focused on your niche

When you begin a new business venture, it’s easy to get excited and want to tap into different markets. But, spreading yourself too thin can result in missed opportunities to capture an engaged audience.

Dan Kogan, CEO at 1Digital Agency shares:

“Stay focused on your niche and constantly:

  • Optimize your products and services,
  • Focus on organic SEO growth as it drives trust,
  • Stay committed to your niche, so that you can stand out of the pact, and
  • Reinvest into digital marketing. Sales trumps all.”

4. Create memorable experiences

Kaleigh Moore, freelancer at, believes small business owners should put priority on just that.

“Create memorable experiences for customers and go the extra mile. That effort still pays dividends.”

5. Be time-productive

As a small business owner, you wear many hats. Sometimes you’re the CEO, the digital marketer, the logistics manager, HR person – the list goes on.

Ailsa Chibnall, Owner & Web Strategist at Border7, (a marketing agency that helps brands get online) shares, “if you don’t value your time, no one else will. Use technology and the power of automation to help you reclaim your day and reinforce your process!”

There are many different tools that can aid you in this department. Look to your business and where your gaps are to identify where you should spend your dollars.

Per Ailsa:

  • “Use Hotjar to better understand site visitors and how they’re interacting with your site,
  • Keap for automation and personalizing your marketing, and 
  • Calendly for setting appointments and avoiding the back and forth of scheduling.”


For more ideas, read our recent article “Do You Need Boat Insurance?”

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